With the launch of the third installment, titled The Oath of the Vayuputras, in February 2013, the Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 2.5 million copies in print and over ₹60 crore (US$7.5 million) in sales.
It was critically appreciated by some Indian reviewers, others noted that Tripathi's writing tended to lose focus at some parts of the story. Tripathi even changed his publisher and hosted a big launch for the book in Delhi. It had to be reprinted a number of times to keep up with the demand. Ultimately, when the book was published in February 2010, it went on to become a huge commercial success. Shiva leads the Meluhans in their battle with Chandravanshis and Nagas. It included posting a live-action video on YouTube, and making the first chapter of the book available as a free digital download, to entice readers. The Meluhans, (descendants of the Suryavanshi empire set by Lord Ram) who are in a state of peril because of an impending battle with their boundary neighbours - Chandravanshis and Nagas, believe that Shiva is Neelkanth - their saviour as per an old myth. Ultimately when his agent decided to publish the book himself, Tripathi embarked on a promotional campaign. After finishing writing The Immortals of Meluha, Tripathi faced rejection from many publication houses. He decided to base his story on a radical idea that all Gods were once human beings it was their deeds in the human life that made them famous as Gods. Tripathi had initially decided to write a book on the philosophy of evil, but was dissuaded by his family members, so he decided to write a book on Shiva, one of the Hindu Gods.
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